Apple held its 'Surprise and Shine' hardware event, notable as the first keynote led by new CEO John Ternus. The centerpiece was the long-rumored foldable iPhone, which Bloomberg's Mark Gurman confirmed ahead of the show would be called the iPhone Duo rather than 'iPhone Ultra' or 'iPhone Fold.' The device pairs a 5.5-inch outer cover screen with a 7.8-inch inner display, measuring roughly 4.5mm when unfolded — positioning it as one of the thinnest iPhones Apple has made, in the same weight range as the iPhone 17 Pro Max.
According to Gurman, the iPhone Duo starts at $2,000 for 256GB of storage, rising to about $3,000 for a 2TB model. It is expected to ship in October, though Tom's Guide noted this timing could slip beyond that month, and to launch in dark blue and white finishes. The phone will reportedly support the Apple Pencil, marking the first time Apple has added stylus support to an iPhone, and will use a magnetic hinge system. It is expected to run on the A20 Pro chip and Apple's C2 modem, with dual 48MP rear cameras (main and wide) and a 12MP selfie camera, but no dedicated telephoto lens. Separate reporting also indicated MagSafe support is expected to make it onto the device, despite the challenges posed by its unconventional footprint.
Alongside the foldable, Apple introduced the iPhone 18 Pro and iPhone 18 Pro Max, both tipped to feature a 2nm A20 Pro chip and larger batteries, with a variable aperture camera reportedly exclusive to the Pro Max. A Bloomberg report cited by Tom's Guide indicated the price increase for the Pro lineup would be capped at $100 rather than the $200–$300 some had feared, putting starting prices at roughly $1,199 for the iPhone 18 Pro and $1,299 for the iPhone 18 Pro Max, both for 256GB models — bringing Apple roughly in line with competitors like Samsung's Galaxy S26 Ultra and Google's Pixel 11 Pro XL.
The event was also expected to include the Apple Watch Series 12, with new health-tracking features, and the Apple Watch Ultra 4, with improved satellite connectivity and battery life, along with AirPods 5. However, Gurman indicated that other rumored devices — including an updated Apple TV 4K, a HomePod mini refresh, and the rumored HomePad smart display — likely would not be announced at this event and could arrive later in the year.
Because Apple did not release a new standard iPhone model this cycle, the iPhone 17 remains the entry-level flagship, and Tom's Guide reported there was no expectation of a price cut for it, since Apple typically discounts older standard models only when a new one replaces them. Coverage also noted that with rivals like Samsung already refining foldable form factors over several generations, expectations for the iPhone Duo's software and battery performance are high, and that analysts project Apple could quickly capture a large share of the foldable market given its ecosystem advantages, according to IDC figures cited in the coverage.