The NFL announced Jay-Z as the 2027 Super Bowl Halftime Show headliner, with the event scheduled for February 14, 2027, at SoFi Stadium in Inglewood, California. This follows earlier reports of his involvement, which were confirmed during Monday Night Football. Roc Nation, Jay-Z’s company, has managed NFL music events since 2019.

Jay-Z’s performance will mark his first appearance at the Super Bowl Halftime Show, though his company Roc Nation has produced the event since 2019. The rapper stated, "Thirty years of music, work, and culture on the world’s biggest stage," in a statement to the New York Times. NFL Commissioner Roger Goodell expressed excitement about Jay-Z’s involvement, citing it as a long-standing goal.

Beyoncé, Jay-Z’s wife, has performed twice at the Super Bowl Halftime Show. NFL Commissioner Roger Goodell noted the organization’s hope for Jay-Z to headline the event, stating, "I couldn’t be more excited for fans around the world to experience the artistry..." Puck News first reported the news, which was later confirmed by the NFL and Apple Music.