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GTA 6 $80 Price Tag Controversy

Take-Two CEO Strauss Zelnick defends Grand Theft Auto 6's $80 standard and $100 ultimate edition pricing as strong value rather than price maximization, contrasting with other Take-Two titles that remain at $70.

1. Take-Two CEO Defends GTA 6's $80 Price Tag, Calls It a 'Bargain'

   Strauss Zelnick told investors that Grand Theft Auto 6's $80 standard edition and $100 ultimate edition reflect strong value rather than an attempt to maximize price, even as other Take-Two titles like NBA 2K27 stick to the standard $70.