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GTA 6 Netflix Marketing Partnership

Rockstar Games partners with Netflix to premiere an exclusive extended look at Grand Theft Auto 6 before its YouTube release, sparking fan debate over the unconventional marketing strategy.

  1. Rockstar and Netflix Team Up for GTA 6 'Extended Look,' Sparking Debate Over Marketing Strategy

    Rockstar Games and Netflix have announced a surprise partnership to premiere an extended look at Grand Theft Auto 6 exclusively on the streaming service before it hits YouTube six hours later, drawing mixed reactions from fans anticipating the long-awaited game.