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GTA 6 Netflix Marketing Partnership
Rockstar Games partners with Netflix to premiere an exclusive extended look at Grand Theft Auto 6 before its YouTube release, sparking fan debate over the unconventional marketing strategy.
- Rockstar and Netflix Team Up for GTA 6 'Extended Look,' Sparking Debate Over Marketing Strategy
Rockstar Games and Netflix have announced a surprise partnership to premiere an extended look at Grand Theft Auto 6 exclusively on the streaming service before it hits YouTube six hours later, drawing mixed reactions from fans anticipating the long-awaited game.
- GTA 6's Next Trailer Debuts on Netflix Before Going Free, Sparking Fan Backlash
Rockstar Games announced that an extended look at Grand Theft Auto 6 will premiere exclusively on Netflix on August 27 before becoming freely available on YouTube six hours later, a move that has drawn criticism from fans who say they shouldn't have to pay for a subscription to watch game marketing.