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Xbox Console Price Increases 2025

Microsoft raises Xbox Series S and X console prices across Europe and the UK as part of a strategy to push the Xbox division back to profitability by 2027.

1. Microsoft Hikes Xbox Prices by Up to £170/€200 in UK and Europe, Citing Memory Shortages

   Following earlier U.S. price increases of up to $150, Microsoft is raising Xbox Series S and Series X prices across the UK and Europe by as much as £170 or €200, starting August 1, as component shortages tied to the AI-driven RAM and SSD boom continue to push up console costs.

2. Xbox Raises Console Prices in Europe and UK as Microsoft Pushes for Profitability by 2027

   Microsoft has begun rolling out steep price increases on Xbox Series S and X consoles across Europe and the UK, part of a broader push by CEO Satya Nadella to return the Xbox division to growth after a quarter of declining revenue.