Rockstar Games has announced a collaboration with the Miami Heat, where the NBA team will host a 'Vice City'-themed event on November 18, the day before the release of Grand Theft Auto 6. The Miami Heat will wear new uniforms and play on a specially designed court, while their stadium, the Kaseya Center, will feature a 'Welcome to Vice City' sign on its roof.
The event, titled 'A Night in Vice City,' will include 'special game programming and live elements' and be broadcast live on ESPN. Rockstar and the Miami Heat have also released a range of exclusive merchandise, including T-shirts, hoodies, and hats, with some items already sold out. The collaboration extends Rockstar's marketing campaign for GTA 6, which is set for release on November 19 for PlayStation 5 and Xbox Series X.
Both sources confirm the event's focus on immersive branding, with the Miami Heat's arena undergoing a makeover to reflect the Vice City theme. Details about the specific design of the Heat's jerseys remain undisclosed, though replicas are expected to be sold after their reveal. The partnership highlights Rockstar's extensive promotional efforts for GTA 6, which is anticipated as one of the year's largest game releases.