Graphics card prices have jumped significantly in recent weeks, according to pricing data highlighted by TechPowerUp, based on TechSpot tracking across 10 countries, and separately reported by Tom's Hardware. TechPowerUp cites a 15% month-over-month increase in GPU prices overall, with the market now averaging 28% above launch MSRP when the RTX 5090 is excluded as an outlier.

Nvidia's flagship RTX 5090, officially listed at $1,999, is now selling for close to $5,000 in the US. TechPowerUp puts this at 145% above MSRP domestically and 136% globally, while Tom's Hardware reports the cheapest US listing (a Zotac Solid OC bundled with a game and power supply) at $4,999, up from about $2,250 a year earlier — roughly a 2.5x increase in under two years. Tom's Hardware also notes premium variants like the ROG Astral 4X OC now cost around $6,000 in the US and similarly elevated prices in Germany, where the cheapest RTX 5090 has more than doubled in a year and reportedly rose by about 800 Euros in the last month alone.

Mid-range and other RTX 50-series cards have also seen notable increases, though the two sources report somewhat different figures. TechPowerUp/TechSpot data shows the RTX 5060 Ti 16GB priced 70% above its $429 MSRP in the US and 53% above MSRP globally, while its 8GB counterpart is only about 14% above MSRP worldwide. Tom's Hardware instead reports the RTX 5060 Ti 16GB at a 77% increase (now $761), calling it the second-most affected card after the 5090, and notes 8GB variants have also risen, with the RTX 5060 Ti 8GB up 32% to $500. Other cards cited by Tom's Hardware include the RTX 5080 (up 55% to $1,549), RTX 5070 Ti and RTX 5060 (both up roughly 50%), and the RTX 5050, described as the least affected Nvidia model with a 20% increase. Tom's Hardware estimates the average price increase across the Blackwell lineup at about 60%.

On the AMD side, TechPowerUp reports that Radeon GPUs rose 11% month over month, less than GeForce's 19% average increase. Specific AMD cards cited include the RX 9060 XT 16GB, up 28% globally, and the RX 9070, described as one of the better-priced options at only 13% above MSRP.

Both outlets attribute the price increases to supply constraints tied to AI hardware demand. TechPowerUp points to GDDR7 memory supply reportedly being redirected toward AI hardware, noting that AMD's use of GDDR6 instead may explain Radeon's comparatively smaller price increases. Tom's Hardware similarly describes GPU prices being squeezed by dwindling supply of components diverted to enterprise AI buildouts, drawing a comparison to RAM and SSD price increases, and states that the overall price crunch is making DIY PC building increasingly less viable.