The re-release of 'Avengers: Endgame,' titled 'Encore,' added $126 million globally, raising its lifetime gross to $2.92 billion, surpassing James Cameron's 'Avatar' ($2.923 billion) to become the highest-grossing film of all time. This follows a tweaked ending and new mid- and post-credit scenes tied to the upcoming 'Avengers: Doomsday,' which has already generated $60 million in presales, according to TheWrap and Deadline.
The re-release saw $36.2 million domestically and $89.8 million internationally, with 'Endgame' now ranking as the third-highest-grossing film in the U.S. behind 'Spider-Man: Brand New Day' and 'Star Wars: Force Awakens.' Globally, 'Avatar' remains second with $2.923 billion, though 'Endgame' has overtaken it after five re-releases of Cameron's film, as reported by Variety and Deadline.
Disney and Marvel are leveraging the 'Endgame' re-release to build hype for 'Doomsday,' which will not debut on Imax for its first three weeks. The Infinity Vision campaign, promoting premium formats for 'Doomsday,' has driven 70% of its presales, according to TheWrap. Theater upgrades, including sound and projection systems, have also accelerated, with Cinema United reporting $2.7 billion in refurbishment spending over two years.