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iPhone 18 Pro and Pro Max Arrive With Faster A20 Chip, New Camera Controls — But Mixed Signals on Battery Size

Apple's new iPhone 18 Pro and Pro Max bring a 2nm A20 Pro chip, variable-aperture camera and longer rated battery life, though early leaks and EU battery-capacity listings raise questions about whether the standard Pro actually got a smaller battery.

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Hardware

Apple Unveils Watch Series 12 and Watch Ultra 4 With New Health Sensors and Siri AI Features

Apple introduced the Apple Watch Series 12 and Apple Watch Ultra 4 at its September 9 'Surprise and Shine' event, both featuring redesigned heart-rate sensors, a new Readiness score, Siri AI voice support, and unchanged starting prices.

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Hardware

Apple Unveils AirPods 5 at 'Surprise and Shine' Event, Priced Lower Than Predecessors

Apple introduced the AirPods 5 at its 'Surprise and Shine' keynote in Cupertino, offering active noise cancellation, live translation, and Siri AI support—at a lower price than the previous AirPods 4 lineup.

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Hardware

Apple Unveils iPhone 18 Pro and iPhone 18 Pro Max With Price Hikes, New Camera and A20 Pro Chip

Apple's iPhone 18 Pro and iPhone 18 Pro Max debuted at the company's "Surprise and Shine" event with a $100 price increase, a variable aperture camera system, the new A20 Pro chip, major battery upgrades, and Siri AI. Preorders open September 12, with trade-in deals available to offset the higher cost.

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Hardware

Apple Watch Ultra 4 and Series 12: What the Rumors Point To Ahead of Apple's September Event

Ahead of Apple's 'Surprise and Shine' event on September 9, leaks point to new health sensors, AI features, and possible price increases for the Apple Watch Ultra 4 and Series 12 — though key details like battery capacity and exact design remain unconfirmed.

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Business

Apple Faces Memory and AI Computing Constraints as It Rethinks Its Infrastructure Strategy

Apple's low-capex approach to AI has drawn analyst praise, but a global memory shortage and new SEC disclosures show the company is grappling with component and computing capacity risks that could affect future product launches.

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